When searching for a home, most people today go online. Potential homebuyers can check out several Internet sources (like Trulia or Zillow) before calling a real estate agent. Many online searchers may visit your website or a competitor’s website just for research. Attracting the attention of home shoppers is getting more complicated, and you need to be as creative as you can. Social media can give you the edge you need to succeed in the real estate field. Here are some tips for getting the most from your social network strategy.
Where is Everyone?
When asked why he chose to rob banks, infamous criminal Willie Sutton reportedly said, “That’s where the money is.” Why choose social media? Because that is where most people are today. You need to have a presence where home shoppers are looking if you want to succeed. More and more people have Facebook pages and Twitter accounts. Social networks make it possible to keep in touch with family, friends and learn about the latest happenings locally, nationally, and internationally.
Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.
Bonnie Sainsbury, Founder and CEO of Social Media Smarter
Why Social Media Marketing?
Social networking can give you quick access to home shoppers. Here are some more reasons to choose social media:
- Great advertising platform
- Publish your content
- Reinforce your image
- Messaging programs
- Manage client relations
What are the Best Platforms to Use?
If you only choose one platform, Facebook is one of the best choices. However, it is a good idea to test the waters and use as many social media sites as possible. Instagram is another popular platform to consider. For commercial property sales, you should be listed on LinkedIn because it serves the “business to business” community.
Have Effective Social Media Pages
Make sure your biography is complete. Your contact information like address, phone number, and email address are essential. List your accreditations, your real estate education, and your experience details. Do not forget to include the areas or towns you serve too.
Always present a professional appearance. In other words, it may not be a good idea to post a lot of family items or opinions on your business social network page. You want to appear as a professional to earn the trust of your clients.
Make sure to include a call to action in your posts. Several calls to action are good. Words like “call me now,” “do not wait too long to check out the house of your dreams,” or “click this link now” get people to take action and helps you earn more business. Include a link to your website and blog also.
The Value of Your Content
Content is essential, and it needs to be clear and concise. If you are not a professional writer, you should consider buying quality online content. It is crucial to avoid tricks like keyword stuffing too. In the past, you could get away with inserting many keywords into your content, but not today. Most search engines and social media sites penalize keyword stuffers and may even ban you.
People are used to reading high-quality content, and they expect it. If not, you are not likely to get positive responses from your social media pages. Good content can help you by:
- Increasing visibility
- Word-of-mouth – people start talking about you
- Instilling trust
How to Promote Your Business on Social Networks
You can use photos or videos to promote events within your community. More suggestions include:
- Post articles about the housing market, home buying, and financing
- Take readers inside your business – you can use videos or interactive content
- Link to your blog articles
- Testimonials – ask satisfied clients to leave comments or make suggestions
Things to Know about Clients
Did you know that 90% of clients are willing to fill out a survey after they close on a property? Take advantage of this! Follow-up with your clients after closing and ask for their comments, opinions, and ask for a testimonial. Then re-post their positive feedback on your social media page. Make sure to get their permission first. Here are additional reasons to keep track of clients’ social network postings:
- More than 60% will post about their home buying experience on a social media page.
- Nearly 30% of clients will post about it to two sites.
- 12% will post about it to 3 or more sites.
No one wants to visit an outdated website or social media page. It looks like you are no longer interested in your business or clients. Try to post something once a week, if possible.
To gain interest, become part of the community. Read comments and respond to them. Be personal, and do not always post about your business. Take an interest in your clients.
Points to Remember
Social media is a valuable marketing tool for real estate professionals today. Sites like Instagram and Facebook are the most popular platforms for real estate agents. For more effective social media marketing, provide complete contact information, and take an active interest in your clients and community. Interact when possible and be consistent with your postings. The sooner you start, the better chances you have for success with social network marketing.