In today's real estate world, email is as common as mosquitoes are in the summer. Just about everyone sends and receives several messages daily. However, even though email is widespread, convenient, and fast, it cannot compete with the power of handwritten messages. Here are some excellent reasons you should consider writing out some of your notes to clients.
When was the last time you received a handwritten note or letter? Chances are, it may have been some time ago. Prospects and clients may get many emails, texts, or phone calls from real estate agents, but how many agents take the time and trouble to write a note? In most cases, none or very few agents engage in this practice.
When you hand-write your thank you notes, acknowledgments, requests, or reminders, it sets you apart from the other agents. People remember things that occur "out of the ordinary." Unusual circumstances often trigger the imagination and make one curious. In other words, people want to know more about the person who wrote the note and may take an active interest in that person.
"Though computers and e-mail play an important role in our lives, nothing will ever replace the sincerity and individualism expressed through the handwritten word."
David H. Baker, Executive Director of WIMA
It Shows You Care
You probably leave handwritten notes for your spouse or family members sometimes. For example, you need to run to the grocery store and let someone know where you are. Which is best, a text or handwritten note on the fridge? A handwritten note is very personal and lets people know you care about them. These feelings happen on a subconscious level, and it makes them especially effective. You want to do business with people that care about you and your family.
Instill a Sense of Importance
Which seems more relevant to you, an email message or a personal note? Someone took the time to compose the note, so it must be important to them, and you also. When you think something is important, it gets your attention. You want to know the content, and it may stick in your mind for a while. Your message will get the receiver's attention, and they will read it with interest.
Use Your CRM
You can utilize customer relations management software to help you take better advantage of your handwritten notes. For example, once a week, have your CRM remind you to sit down and write out four or five messages to specific clients or prospects. Track the results, and you may see some exceptional returns over time. You can write about the properties you found or include simple reminders that you are here for them and ready to service their needs. Ask past clients how they are enjoying their new home. There are many subjects you can use.
Email is easy to send and gets your messages to clients and prospects cheaply and quickly. Written notes set you apart from others and keep you in their minds. They instill a sense of caring and, at the same time, urgency or importance that email cannot match. When you write notes by hand, they have a special effect on others. This effect may not be instantly measurable, but the results can be long-lasting. Why not try a few handwritten notes today? You might be surprised at the outcome.