There are so many social media platforms today, and it’s almost impossible to determine which one is best to use to market your services. All of these platforms should form a part of your marketing strategy to broadcast. However, there is one platform that consistently comes out on top- email marketing. Email marketing is the most cost-effective medium today, which gets your message across.
Look at all of the major websites today. Each one has prominent email sign-up forms for their newsletter on each page of their website. Why? Because they realize the value that email newsletters have – and they have the statistics to back it up.
Let’s review the three main reasons why email newsletters should be the main focus of your marketing efforts.
“Email is the original social media.”
- People Pay Attention to Email
The hardest part is obtaining the reader’s email address in the first place. Once you have achieved this, readers are more likely to pay attention to your content, as they were the ones that requested it. Open rates are much higher because the clients on your list have permitted you to access their inbox-and also to their undivided attention.
- Email is Effective
Today, email is a very effective method of assisting real estate agents and clients in staying connected. People regularly sign up for email marketing from their favorite businesses and brands because they want to be the first to know what’s going on.
- Email and the Mobile Audience
Today, people are using their mobile devices more and more. It has been reported that over 51% of all emails are opened on a mobile device. But be careful. Make sure your emails are optimized for mobile devices. If they aren’t, studies show 75% of people will delete them if they aren’t optimized for the device they are using.
By implementing a regular email marketing system, with the assistance of your CRM, you will find that email marketing is by far the most effective platform for real estate agents to get their message out for the time involved and the minimum cost.