If you are not using email marketing for real estate leads, you are be missing out on some lucrative opportunities. Studies show a return on investment (ROI) of 30 to 1 for effective email marketing methods. You can expect to receive $30.00 in income for every email marketing dollar you spend. However, just sending emails does not ensure success, and these marketing tips can help you get more for your money.
Did you know that 63% of email marketing promotions produce positive results? Close to half (44%) of today's home buyers found their properties online. Real estate digital marketing is one of the most common marketing methods today.
Email is a proven method for calling attention to your services and earning new business. Email is 600% more effective than social media. Your email list recipients are far more likely to pay attention to your emails than your Facebook or Twitter messages.
Content builds relationships. Relationships are built on trust. Trust drives revenue.
Where to Find Email Addresses
Gathering up a long list of email addresses may not help you much. You need the contact information of people interested in your services, but where can you find them? Here are some suggestions:
- An open house event is a perfect place to include information forms.
- Initial contact - if you contact someone by phone, ask them for their email address and other contact details.
- Website and blog site forms - place them in an easy-to-see area of your sites.
- Squeeze pages - put links to your landing pages in all your posts.
- Lead gates - gates reward people for giving you their contact information. For example, once you subscribe to a list, you can receive an eBook or other gifts.
- Pass it on - ask your readers and subscribers to forward your content to others. You can significantly increase your subscriber base with this option.
Tips to Improve Your Real Estate Email Marketing
To increase your odds of success, allow your customers to unsubscribe on every email at the bottom. Here are some other things you can do:
- Always use their first names.
- Autoresponders - set up your system to email new subscribers with a thank you as soon as they join.
- Make it personal - your subscribers should receive correspondence directly from you and not a business.
- CTA - always close with a call to action.
- Check the subject line - make sure they match your email content.
- Let them contact you - if you send "no-reply" emails, you may offend some people. You want readers to contact you at any time for any reason. Being readily available is a big plus in the real estate industry.
- Be safe - ask recipients to put your address on their "safe lists" so your emails do not end up in spam or trash folders.
Writing More Effective Subjects Lines
Subjects lines are the first things your readers see. If the subject is uninteresting or looks like spam, emails will end up in the trash without being read. Here are some attention-getting tips:
- Convey a sense of urgency.
- Insert a CTA.
- Put first names in the subject lines.
- Keep subject lengths to a minimum.
- Use numbers when possible - they attract attention.
- Give something in return - people like to receive something of value in return for their time.
- Ask questions - readers have to open the email to see the answer.
Email Campaign Ideas
Use welcoming emails aimed at new subscribers. Tell them about yourself and what they can expect. You may want to include newsletters and holiday editions too. "How to" articles are very popular with readers.
Email Marketing Checklist
It is a good idea to check your emails before you send them off. Once you hit the "send" button, it is too late to correct mistakes. A useful checklist should include items like these:
- Check grammar.
- Check for personalization.
- Make sure times and dates are correct.
- Does the subject line match the content?
- Do the links work?
- Is there an unsubscribe option?
- Send a "test" email to see everything works.
Points to Think About
Email marketing is one of the best ways to increase real estate sales. To increase your email lists, ask for email addresses, and use lead gates, forms, and forwarding requests. Send emails from you (not your company). Include a CTA and refrain from using "no-reply" addresses. Give readers something in return for their attention and proof-read to make sure your subject lines are correct and the email bodies are clear and concise. Make an email checklist to be sure you have done everything correctly.