Many real estate professionals are taking advantage of social media today. It offers some excellent opportunities to level the playing field against major competition and increase your sphere of influence. Twitter, Facebook, and Instagram have easy to use platforms that most agents can utilize. However, some agents are overlooking the multitude of benefits that come with a LinkedIn account. Here are seven reasons you should be using LinkedIn today.
How Does LinkedIn Work?
LinkedIn (from Microsoft) operates similar to platforms like Facebook. You can sign up for free and set up a profile. They have a section dedicated to helping you set up your LinkedIn page. However, unlike most other social networks (which are geared for personal contacts), LinkedIn is specially designed for business professionals to communicate with each other. There are many unique LinkedIn benefits you can take advantage of.
“Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Now, ABC means Always Be Connecting, because your connections lead to your next hire, your next job, your next lead, and your next close.”
Jill Rowley, Social Selling Evangelist
Learn More about Your Industry
LinkedIn is a gold mine of information about the real estate industry. If you are a new real estate agent, you can find a great deal of helpful information here. Even seasoned agents can learn about the industry and keep up with many of the latest trends.
Are you looking for a new broker? At LinkedIn, you can find the best companies to work for. Are you looking to further your knowledge? Find the best sources in your area for continuing education.
Maybe you are considering relocation. Track and keep up with the latest real estate news in that area. See what is happening locally with things concerning the industry like housing markets and mortgages.
Connect with Other Professionals
Would you like to learn from other real estate professionals? LinkedIn is one of the best platforms to consider. You can connect with many other business professionals in your area, all over the United States and other countries.
LinkedIn can be a rich source of leads because many professionals are seeking new homes. Consider the person who does your taxes or bookkeeping. People in the finance business, movers, and home improvement contractors may require real estate services, and these professionals are only a few of the many possible contacts you can form.
Enhance Your Business Reputation
Do you work for a new company, or are you new to the business? You need to build credibility to help make your brand accepted. A LinkedIn account allows you to let everyone know about your skills, education, background, and the company you work for. When you come off as an experienced professional, you are more likely to generate quality leads, separating you from many competitors.
Spread the Word
Make sure to encourage your readers to share your information with others. Sharing is an excellent way to get the word out about your listings and services. It may be as easy as putting a share button on your page.
Join or Create LinkedIn Groups
LinkedIn has a large community of special interest groups. These groups are good places to learn and get answers to your questions. You may find out how to solve client problems or get the answers to common questions that your clients may ask. Starting your own group can enhance your business reputation and credibility.
LinkedIn lets you recommend others for excellent service or things they did. Others can recommend you, and it looks good on your profile. You can ask clients for LinkedIn recommendations after closing a sale, and it may be an easy way to get referrals.
Convenient Job Resume Platform
Your profile can be used as a resume, and you have the chance to update it often. This feature allows you to showcase your experience and knowledge to prospective clients. It can also save you a lot of time and trouble if you plan to seek a new broker. You may not need to fill out long forms when you apply if you keep a detailed and up to date LinkedIn profile.
Things to Remember
If you plan to include social media in your real estate marketing plans, do not forget about LinkedIn. This social network for professionals can help you expand your contacts and learn more about your business. Recommendations contribute to increase credibility, and it is straightforward to share information with contacts. LinkedIn makes finding contacts and listing properties easier. The cost is free, but you can upgrade to a premium account for more benefits.