3 Simple Rules for Real Estate Closing Gift Selection
Have you decided on giving real estate closing gifts to your clients? Many real estate agents who want to make a good impression on clients or thank past clients for real estate referrals do it. Gifts can be an excellent investment, but there is more to gift-giving than just buying anything. These three simple rules for corporate gift giving can help you make the right decisions to ensure your gifts are memorable and well received by your clients.
- Make it Personal
If you check out a group picture (when you are part of the group), who is the first person you look for? If you are like most people, you search for yourself in the image, and the reason for doing this is clear. You are interested in yourself as just about everyone else is interested in themselves.
Now, suppose you have an entire row of coffee mugs on your shelf. If one of those mugs has your name on it, this is probably the mug you choose most often. It's your "go-to" mug. Using a mug with your name on it does not make you concede, but it proves how important your name is to you.
When you personalize your closing gifts, you make them unique to the receiver. It shows you are thinking about them, and you took the time to have their gift personalized. As a result, your closing gift is likely to be appreciated and cherished for years.
When people ask where a personalized gift came from, the receiver might say, "My real estate agent gave this to me, and if you need a good agent, I can highly recommend him (her)." This demonstrates the power of personalized gifts.
People will forget what you said and did, but people will never forget how you made them feel.
- Minimize Branding
Would you like to drive a car every day that has advertisements plastered all over it? Probably not. People realize that receiving a lovely closing or housewarming gift, with your advertisement as the primary purpose, is just a marketing gimmick.
There is nothing wrong with giving promotional items like pens, hats, or bottle openers. Many of these gifts are useful and excellent marketing tools. However, these things should not be used as closing gifts or on special gift-giving occasions.
The most common mistake that agents make is putting their name and logo on every gift, making the item feel impersonal, or worse, unwanted by your client. You don't have to place promotional material on your gifts to be memorable. When gifts are overtly promotional, it decreases their appeal and value, making your client feel like they've received advertising material rather than a gift. If you choose to brand your gift, ensure the branding is subtle and minimal. The back or the bottom of the gift is the perfect location.
- Consider Non-Conventional Occasions
If you want to give a client a corporate gift (other than a closing gift), Christmas time may not be as special as you think. Most people give gifts during the Christmas season, so your present could be one gift out of many that your client receives.
Instead of choosing a Christmas gift, consider a birthday or unconventional holidays like National Wine Day or National High Five Day. Unique special occasions will stick in someone's mind because they are unusual. After all, when was the last time you received a gift on National Garlic Day? If you did, you probably still remember that gift.
Branded corporate gifts can be an effective element of your marketing plan, but they can also easily backfire. Branded gifts may appear as blatant attempts to get your clients to advertise your services. If you are using Branding, ensure it is minimal and subtle. Your corporate gifts should have a personal touch if you want them remembered and appreciated. Consider corporate gifts for "off the wall" special occasions like National Wine Day. If you receive a gift for an unusual occasion, you are not likely to forget it.